Wrangler, the world’s most famous Western brand holds the Wrangler National Finals Rodeo every December. WNFR aka the “Super Bowl” of rodeo is perennially in Vegas, but because of COVID the 2020 WNFR was held in Texas for the first time since 1959. The Cowboys were back in the home of the Cowboys. Then, in 2021, the event moved back to Vegas where we painted the town blue and yellow with high-impact OOH all over the strip. Winner winner, chicken dinner.
Role: Art Director/Designer