When Zebra launched the TC8000 handheld scanner, it was revolutionary for the warehouse and logistics industries. The new technology in the TC8000 made users 14% more productive. This was groundbreaking for the industry because it essentially saved each user one additional hour per shift. This was BIG news. To get the word out, we created a global campaign that took famous landmarks, art and architecture and showed them 14% incomplete. The TC8000 launch was one of the most successful in Zebra’s history.
Role: Art Director/Designer