Kevin Hart is so blown away by DraftKings Sportsbook’s great offers, he enlists the help of sports legends to help explain.
Role: Art Director
How do you use one of the greatest NBA players of all time, if not the greatest, to promote DraftKings’ elevated football game-watching experience? You give him an NFL offer of course.
Role: Art Director
DraftKings is not just a betting company. It's a company of bettors. They understand the things customers are looking for: Generous offers. Innovative products. Best-in-class service. And so much more.
In this campaign, we shine a light on the customers themselves and show how everything we do is with the customer in mind. Because part of being the ultimate host is showing a deep understanding of your guests’ wants and needs, then acting on it. Because we get you, we got that.
Role: Art Director
DraftKings was founded in Boston in 2012. So when sports betting was finally legalized in Massachusetts in 2022, it was a huge deal. We created an integrated campaign “BET LOCAL” to remind Mass folks that we are the authentic hometown sportsbook. And we used a cast of Boston sports heroes from Red Sox Hall of Famer David Ortiz to Bruins legend Zdeno Chara to Olympian Aly Raisman.
Role: Art Director
To celebrate the upcoming NFL season in a big way, we created an eye popping 3D billboard in a busy area of Baltimore near the Ravens stadium.
Role: Art Director/Designer
The Wrigley Field Addison Street CTA station is one of the busiest stations in Chicago. With the addition of the DraftKings Retail Sportsbook at Wrigley Field, DraftKings partnered with the Chicago Cubs to “takeover” the Addison Street Station. I developed the design for the takeover which featured Wrigley Field’s famous bricks & ivy but with a DraftKings twist.
Role: Art Director
Wrangler, the world’s most famous Western brand holds the Wrangler National Finals Rodeo every December. WNFR aka the “Super Bowl” of rodeo is perennially in Vegas, but because of COVID the 2020 WNFR was held in Texas for the first time since 1959. The Cowboys were back in the home of the Cowboys. Then, in 2021, the event moved back to Vegas where we painted the town blue and yellow with high-impact OOH all over the strip. Winner winner, chicken dinner.
Role: Art Director/Designer
TimberTech composite decking gives homeowners the ability to build the deck of their dreams.
Role: Art Director/Designer
Photographer: Cade Martin
Retouching: Luminous Creative Imaging
I’ve worked as the Creative Director on the Brookfield Zoo account for the past 5 years. Over that time, we’ve done brand and event work, in TV, OOH and Experiential. Here is a sampling of our best work.
Role: Art Director/Designer & Creative Director
The American west is where legends are born. And without a doubt, Wrangler has carved its place in the bedrock of classic Americana. Our brand campaign for this iconic brand featured country music superstars Jason Aldean and George Strait, PBR Champ Silvano Alves and Rodeo legend Trevor Brazile. Long live cowboys and long live Wrangler.
Role: Art Director/Designer
TimberTech wanted to make their social media presence more elevated and high-end. Using their archive of still imagery and some stock assets, I created a stunning cinemagraph social campaign that was luxurious and inviting for customers.
Role: Art Director/Designer & Creative Director
I was fortunate enough to work on the Founding Franchise of the NFL, the Chicago Bears, for a number of years. We created tons of Out-Of-Home, TV, Print and digital. We had a print ad end up on ESPN and a mobile billboard concept win a Silver ADDY. Bear Down!
Role: Art Director/Designer
When Zebra launched the TC8000 handheld scanner, it was revolutionary for the warehouse and logistics industries. The new technology in the TC8000 made users 14% more productive. This was groundbreaking for the industry because it essentially saved each user one additional hour per shift. This was BIG news. To get the word out, we created a global campaign that took famous landmarks, art and architecture and showed them 14% incomplete. The TC8000 launch was one of the most successful in Zebra’s history.
Role: Art Director/Designer
B2B campaign for Zebra MotionWorks. MotionWorks is a groundbreaking solution that uses RFID to track goods and assets in many industries. The campaign featured a launch video and collateral.
Role: Art Director/Designer & Creative Director
Campaign for the Alder Planetarium’s “Destination Solar System” exhibit. The campaign featured Posters, OOH, Transit, Guerrilla and Souvenir Posters. All playing off the idea of a space-cation.
Role: Art Director/Designer & Creative Director
There is nothing worse than spending your Saturday waiting at a service center for your car’s oil to be changed. Grease Monkey auto service centers get you in and out quickly, so you can get back to doing what you want. The campaign featured TV, Print, Direct Mail, Digital, Social and Community Outreach.
Role: Art Director/Designer & Creative Director
The White Sox and Chicago share the same blue collar grit. Chicago was built upon the big, broad shoulders of those who bring a tenacious work ethic every day. We brought this sentiment to life in a game intro video narrated by Chance the Rapper.
Role: Art Director/Designer
Like the phoenix rising, Chicago was reborn from fire. Rebuilt with determination. And reimagined as a force to be reckoned with. DePaul Athletic’s determination to rise again mirrors Chicago’s own resurgence. Blue Rising is a rallying cry as a new regime brings renewed energy. A new athletic director leads the charge. New coaches lead the way. And new athletes are ready to make their indelible mark. But, forever stamped upon DePaul’s DNA is the same blue-collar drive, defiant heart, city swagger and Chicago work ethic.
Role: Art Director/Designer
A collection of other fun things…
