DraftKings was founded in Boston in 2012. So when sports betting was finally legalized in Massachusetts in 2022, it was a huge deal. We created an integrated campaign “BET LOCAL” to remind Mass folks that we are the authentic hometown sportsbook. And we used a cast of Boston sports heroes from Red Sox Hall of Famer David Ortiz to Bruins legend Zdeno Chara to Olympian Aly Raisman.
Role: Art Director